The Brief

POM is a personal safety device for schools, business and organizations. At the press of a button, the device alerts emergency responders to your location, sends your demographic info and opens two-way communication with you and the dispatcher.

Creative Roam was brought on to redesign the entire app experience and consult on design, features, testing. In addition to designing the app we also refreshed the POM brand with a stronger brand package and a targeted marketing strategy.

We designed system and promotional email campaigns as well as posters and promotional collateral to help educate and advertise POM's value.